This all started when my own daughter wanted these comfortable belts to wear while riding. She wanted the belts in a variety of colors and styles that just weren't available. I started the "Great Elastic Search" and it soon became a slight obsession. It wasn't long after she debuted some of them that her barn friends, trainers, coaches and other moms wanted them. My passion only grew from there and I'm still finding new and unique elastics to debut, on top of the standard finds. I'm sure your daughter will love creating new combinations as much as mine does.